Creative Direction & Production

Under the visionary leadership of artist and Creative Director Amy Thai, Don de L’Amour brings together artistry, craftsmanship, and strategic thinking to transform ordinary concepts into extraordinary brand experiences. Since our founding in Sydney in 2019, we have redefined the landscape of floral art and design, melding technology, sculpture, and sensory storytelling to create immersive installations and events that engage audiences worldwide. Our commitment to innovation, sustainability, and uncompromising quality drives every endeavor—no concept is too radical, no vision too ambitious. Through continuous research, collaboration, and experimentation, Don de L’Amour not only elevates floristry into a dynamic art form but also delivers groundbreaking creative direction and production that help brands realize their most daring aspirations.